In 2019, after over 15 years of medical practice across various countries, I founded Caafiye—an online medical consultation platform dedicated to providing personalized, holistic care. Throughout my journey, I observed significant challenges in healthcare: long waiting times, inconvenient commutes to clinics, limited appointment availability, and a lack of personalized attention. Many patients, especially those managing chronic illnesses or navigating complex healthcare systems, struggled to receive timely, coordinated care and often faced conflicting medical opinions without effective relief.

Frustrated by these shortcomings and the conventional focus on symptom treatment over whole-body wellness, I envisioned a better way. I believed that integrating technology with a holistic approach could transform healthcare, making it more accessible and effective. Caafiye was born from this vision—to go beyond traditional protocols and truly improve the patient experience through personalized guidance and support.